February 6, 2012

In Selling, Are The Pauses More Important Than The Words?

In Selling, Are The Pauses More Important Than The Words?

By Dr. Gary S. Goodman
Mozart, the musical genius, reportedly bristled when a critic claimed the master’s music was too sparse.
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Successful Cold Calling Scripts: Hint – You Need More Than Words

Successful Cold Calling Scripts: Hint – You Need More Than Words
By Leslie J Buterin
There are cold calling scripts available for free. There are cold calling scripts available for a fee. You can read those scripts word for word or absorb the words and speak from memory. Yet still the results you want seem to be just out of reach.
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How to Build Rapport in Your Telesales and Telemarketing Calls

How to Build Rapport in Your Telesales and Telemarketing Calls

By Heindrich Churchill

So much has been written about building rapport when doing cold calling. The one who builds rapport early takes control of the call and closes the sale. Without rapport, people will have no reason to stay on the phone talking to you.

Some people seem to have a knack in carrying a telephone conversation smoothly. But for others, it is a skill that can be learned. What exactly is rapport and how important is building rapport in telemarketing?

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